Bargain Bordeaux Hits Big
Post by Chuck Hayward | December 14th, 2010
Earlier this year, an article in the New York Times by wine critic Eric Asmiov created a tidal wave among his fellow critics, members of the trade and consumers when he declared, “For young Americans in particular, Bordeaux has become downright unfashionable.”
Well, those in attendance at JJ Buckley’s 2nd Annual Tuesday Night Bordeaux Tasting would definitely have something to say about that. Many of them appeared to be under 35, just like the wines’ prices.
Last year, JJ Buckley and the Bordeaux Wine Council conceptualized an event to promote affordable Bordeaux, and it was a rousing success as customers and friends sampled wines of all types and from all over the region. Given the positive response to that initial tasting, we decided that one good turn deserved another and therefore kicked it into gear to stage a follow-up event.
The popularity of Bordeaux among JJ Buckley’s customers seems to have exploded, as the tasting sold out in record time, weeks before the event. Held at the famous Michelin-starred restaurant La Folie in San Francisco for the second time, all in attendance had the opportunity to sample nearly 30 wines while being treated to delicious food (an array of cheeses, paté, smoked salmon lollipops, addictive truffled popcorn, and more) prepared by Chef Roland Passot who showed his solidarity with JJ Buckley by sporting his own tattoo!! (more…)