A Pitch-Perfect Passion For Pinot
Post by Chuck Hayward | January 8th, 2013
While tasting rooms and wine bars have traditionally been the best way to experience new wines, today’s oenophiles have a variety of tasting opportunities. Massive tastings have become commonplace, and are often presented in large spaces, hosted by organizations designed to promote a variety or region. While fun and often educational, the central purpose of these events is to encourage greater consumer interest in the labels being poured.
Not all tastings, however, are based on naked commerce. A number of wine events really are born from the sheer gusto of an individual – someone in the business who wants to share their passion with a wider audience. Just like tastings hosted by larger entities, the efforts of an individual wine enthusiast to convey his message can be showcased anywhere – from a big conference room to a small parlor. But such individualized tastings create a unique platform where one can experience an array of personally selected wines, each of which provides an insight into the mind of the host. A good example can be found in New York, where Paul Grieco saw his “Summer of Riesling” tastings (at his intimate Terroir Wine Bar) transform into an international phenomenon. Fortunately for us west-coasters at JJ Buckley, the Bay Area has its own similarly ardent oenophile. (more…)