Did Reignac Reign Superior?
Post by Chuck Hayward | November 19th, 2010
With the 2010 harvest just completed in Bordeaux, chateau and estate owners are back on the road introducing themselves to new clients/ markets and revisiting those who have supported their wines in the past. Yet the nature of how Bordeaux is sold means the Bordelais do not visit here as often as winemakers from other countries. Some six to nine months after the harvest, many chateaux sell their wines to negociants, who then sell it to US importers. At that point, the chateau no longer owns the wine, so the responsibilities for promotion and education have been left to the importers or the Bordeaux trade association by default.
Today, however, most of the traditional Bordeaux importers are no longer participating in the market. Now that retailers are going directly to the negociants in France, some chateau owners realize that it will be up to them to reacquaint loyal followers of past vintages while introducing their wines to new customers. Following JJ Buckley’s visit to the en primeur tastings last spring, the staff wanted to ensure our customers had the opportunity to meet important winemakers and owners in Bordeaux. And we could think of no better way to start than with Yves Vatelot of Chateau Reignac, one of the most charismatic owners we encountered during our visit. (more…)