MacArthur Liquors

2011 Napa Vintage Preview with a Glance Back at California Futures

2011 Napa Vintage Preview with a Glance Back at California Futures

Post by Chuck Hayward | July 24th, 2012

California Cabernet Society’s Annual Barrel Tasting

The annual Bordeaux futures campaign attracts unparalleled attention, and there are many who feel the hoopla that surrounds it is undeserved. But it cannot be denied that en primeur focuses the attention of critics and merchants across the globe on the qualities of the vintage at hand. Interestingly, the lack of a futures program for California wines means they collectively escape the spotlight that Bordeaux wines enjoy (or rather endure, in the case of the 2011s). Instead, information about the latest vintage of California wines tends to come out bit by bit from those few critics who actually have access to winemakers and their cellars. However, it wasn’t always that way…

ANCIENT HISTORY

As the market for California cabernet became more serious in the mid-1980s, many wineries began to emulate the way Bordeaux presented new vintages to the press and the market. Recognizing that consumers were becoming increasingly familiar with the en primeur system for Bordeaux, and at the same time taking advantage of Robert Parker’s increasing influence in the California cabernet segment of the wine industry, MacArthur Beverages, a Washington D.C. retailer, held the first ever California futures tasting for their clients in 1985. Over the next few years, Parker attended the event as well and published his assessments of the unfinished wines while also offering practical advice to consumers interested in purchasing domestic wine futures. (more…)