Not Just for Cork Dorks: The Penfolds Recorking Clinic
Post by Chuck Hayward | September 22nd, 2011
Australia’s Penfolds is known worldwide for their wines, especially the iconic shiraz-based Grange. Yet it is their unique service, the Penfolds Recorking Clinic, which sets the standard for what chief winemaker Peter Gago calls “service after the sale.” Given the prices of many wines these days, it is seems almost criminal that other wineries do not follow the lead of Penfolds in this regard.
Developed by the winery some twenty years ago, the Penfolds Recorking Clinic was, until recently, only conducted in Australia. Administered annually in Sydney and Melbourne along with a rotating schedule between Adelaide and Brisbane, the Recorking Clinic now travels to other markets in Europe and America. This week, Penfolds is visiting Washington DC and New Orleans to provide a service that is performed by no other winery and, amazingly in this day and age, free of charge.
Witnessing a Recorking Clinic, especially in Australia, can be quite emotional. Given the reverence for Penfolds there, many families have tucked away a stash of old wines somewhere in their homes. As consumers bring their wines before the winemakers, the tension and nervousness on their faces are palpable. It’s as if they are bringing loved ones to a doctor’s office, anxiously awaiting the diagnosis. (more…)