Tim Mondavi gets interviewed about the 2011 vintage
Each February, The Napa Valley Vintners Association hosts the Premiere Napa Valley Auction, which has quickly turned into a “must attend” event for the wine industry. Intended as a fund raiser for the marketing and educational efforts of the Vintners Association, the week’s activities provide an array of events, connecting the entire wine trade with the wineries of Napa Valley. The highlight for most of us in the trade is the opportunity to taste barrel samples of the wines up for auction.
The lead-up to the weekend auction is complemented with educational seminars on Napa’s soils and subregions for wine industry professionals from across the globe. Even more important is the annual Symposium for Professional Wine Writers held at Meadowood during the same week. The conclave brings aspiring and professional wine writers together to talk about the nuances of writing about the grape. You’ll often find yourself rubbing elbows with guest lecturers at the barrel tastings following the symposium. This year saw Decanter’s Guy Woodward and Steven Spurrier walking through the barrel room of the old Christian Brothers Winery. (more…)
Napa on the Block: Behind the scenes at Premiere Napa Valley
Post by Chuck Hayward | March 1st, 2012
This past weekend saw the wineries of the Napa Valley host their annual Premiere Auction Weekend. This was the 16th edition of the Napa Valley Vintners Association’s second most important event. The Napa Valley Wine Auction held each summer in support of local charities is more well known and geared toward raising funds from consumers. For the wine trade, Premiere Napa Valley is where it’s at. Here, auctions of unfinished wines are directed to bidders in the retail and restaurant industry, with proceeds destined for the region’s marketing and education efforts. Consumers cannot bid on these lots.
The auction represents the culmination of a week-long series of events in the valley, including a wine writers’ symposium, educational tastings, as well as the traditional parties which form the foundation of any gathering of the wine industry. It brings to mind en primeur week in Bordeaux with familiar crowds of journalists and buyers from across the globe traipsing from winery to winery attending tastings and parties.
Tim Mondavi (l) and Stuart Harrison (c) of Continuum with Joshua Greene (r), Editor of Wine & Spirits