Napa on the Block: Behind the scenes at Premiere Napa Valley
Post by Chuck Hayward | March 1st, 2012
This past weekend saw the wineries of the Napa Valley host their annual Premiere Auction Weekend. This was the 16th edition of the Napa Valley Vintners Association’s second most important event. The Napa Valley Wine Auction held each summer in support of local charities is more well known and geared toward raising funds from consumers. For the wine trade, Premiere Napa Valley is where it’s at. Here, auctions of unfinished wines are directed to bidders in the retail and restaurant industry, with proceeds destined for the region’s marketing and education efforts. Consumers cannot bid on these lots.
The auction represents the culmination of a week-long series of events in the valley, including a wine writers’ symposium, educational tastings, as well as the traditional parties which form the foundation of any gathering of the wine industry. It brings to mind en primeur week in Bordeaux with familiar crowds of journalists and buyers from across the globe traipsing from winery to winery attending tastings and parties.